Twin Engineers is a manufacturing unit in Pune engaged in supply of Industrial Dispensing SPMs catering to Automotive/White Goods and Electronic segments. Their annual sale was Rs.85 million and they were planning for Rs.250 million sales with 15% export.
TEDO engaged with Twin Engineers when they already had experience of supply to Europe through third-party and were aware of export client needs.
Market Entry Strategy report (Export Marketing Plan) – This company made several modifications after the analysis of confrontation matrix and came out with near-perfect solution for strategic alliance and product-market combination for Europe market.
Business Leads – Few business leads were generated under TEDO guidance and are under negotiation. Strategic alliance decision based on TEDO inputs was made and a German company tie-up done. Also, a UK-company tie-up for another alliance was done and both alliances and working out for benefit of Twin Engineers.
Training – Training was very well appreciated by this team and some full-day sessions were organized at outside venues to have more impact. The company claims noticeable changes in executive’s attitudes and working after TEDO training modules. Company moved from 3 to 5 on 1-10 scale of export-worthiness.