Marketing Support/Assistance to MSMEs(Bar Code)

Organisation

National Manufacturing Competitiveness Programme (NMCP)

Objective

The basic objective of financial assistance is to enhance the Marketing competitiveness of Micro & Small Enterprises (MSEs) by way of: (i) Providing 75% of one time registration fee and annual recurring fee (for first three years) paid by MSEs to GS1 India. (ii) Popularising the adoption of bar codes on large scale amongst MSEs, and (iii) Motivating and encouraging MSEs for use of bar codes through conducting seminars on Bar Code, etc.

Eligibility

Those MSEs who have Entrepreneurial Memorandum Part- II acknowledgement number from Directorate of Industries/ District Industries Centers and also have registration with GS1 India for use of Bar Codes are eligible for 75% reimbursement of one-time registration fee and annual recurring fee (for first three years) paid by them to GS1 India.

Brief

In order to enhance the marketing competitiveness of MSEs in domestic as well as international market, Office of Development Commissioner (MSME), Ministry of MSME, provides the financial assistance for reimbursement of 75% of one-time registration fee (Under SSI-MDA Scheme) w.e.f. 1st January,2002 and 75% of annual recurring fee for first three years (Under NMCP Scheme) w.e.f. 1st June,2007 paid by MSEs to GS1 India for using of Bar Coding. The work of reimbursement has been decentralised and transferred to field offices i.e. MSME-DIs w.e.f. 1st April,2009 with a view to ensure speedy & timely and extensive implementation of the scheme