Marketing of SSI Products

Organisation

Small Industries Development Bank of India (SIDBI)

Objective

To provide financial assistance to SSI units to undertake various activites necessary to increase their sales turnover in the domestic and export markets. To finance corporate entities to enable them to provide support services and/or infrastructural facilities to small scale sector to improve its marketing capabilities.

Eligibility

Existing SSI units in the small scale sector with a good track record and sound financial position are eligible for assistance under the scheme. New units could also be considered on a selective basis. Specialised organisations incorporated as corporate entities and providing marketing assistance, infrastructure and support services to industrial concerns in the small scale sector.

Brief

Assistance under the scheme may be availed of for undertaking various marketing related activities such as: Marketing research; R & D, product upupgradation and standardisation; Preparation of strategic marketing plan; Advertising, branding, catalogue preparation, production of audio-visual aids, etc.; Participation in trade fairs and exhibitions, undertaking sales promotion tours, etc.; Establishing distribution network including showrooms/retail outlets and warehousing facilities; Training of personnel in activities relevant to marketing etc.