Marketing Assistance Scheme - (Implemented through NSIC)

Organisation

MSME

Objective

Marketing, a strategic tool for business development, is critical for the growth and survival of micro, small & medium enterprises. Marketing is the most important factor for the success of any enterprise. Large enterprises have enough resources at their command to hire manpower to take care of marketing of their products and services. MSME sector does not have these resources at their command and thus needs institutional support for providing these inputs in the area of marketing. Ministry of Micro, Small & Medium Enterprises, inter-alia, through National Small Industries Corporation (NSIC), a Public Sector Enterprise of the Ministry, has been providing marketing support to Micro & Small Enterprises (MSEs) under Marketing Assistance Scheme.

Eligibility

Micro, Small & Medium Enterprises.

Brief

Marketing Support to MSMEs by Organizing International Technology Exhibitions in Foreign Countries by NSIC and participation in International Exhibitions/Trade Fairs, by Organizing Domestic Exhibitions and Participation in Exhibitions/ Trade Fairs in India, by providing Support for Co-sponsoring of Exhibitions organized by other organisations/ industry associations/agencies, by Organizing Buyer-Seller Meets, through Intensive Campaigns and Marketing Promotion Events & Other supportive activities.