
Planning is nothing without execution. Most of the time the top management of an SME is a single man army. The top boss has to perform various functions on his own. Normally exports is the key inspirational agenda for an SME but due to paucity of knowledge, time and resources the expected results never come out. Our experience suggest that it is the lack of commitment rather than anything else which keeps an SME off the export trade.
One of the most important reasons for this lethargic behavior towards export is lack of understanding of export markets. At times the SME finds himself not just ready for the market but at the same time is too optimistic and impatient for achieving results. The irony is that even the SME does not know his correct state of readiness for export markets.
At this stage we propose an internal audit of management commitment, resources, product potential, capability and finance to be carried out to ascertain to what extent the SME is ‘ready, willing and able’ before moving on to detailed planning for an advisory intervention.
TEDO offers the following preliminary audits to be conducted as diagnostic test for ascertaining the current state of affairs at your end.
While the first audit answers the basic question on whether export is a part of the company’s vision and matches with the core values of the company which require to be adapted to a cross-cultural environment. The second audit checks whether the resources are adequate, product has potential and the company has the required competitive advantage to take on the world.
These audits are conducted on a one-to-one basis by trained consultants who deploy simple interviewing techniques in order to apply the diagnostic tools.