
The fact that fortune-500 companies have invested heavily in knowledge management activities indicates its importance in business. These companies are aware of the fact that investment in knowledge will pay them best interest. it is a long-term investment, which will give returns, to improve their bottom line. The time, energy and money spend on knowledge building and managing activities constitute the investment and the return on it is huge, but unfortunately it cannot be measured. The major external source of knowledge for any organization is through technical advisory. We have specialized advisory services available in the following areas to support an SME to become export able.
Knowledge provides SMEs it’s sustainable advantage. Those firms which compete with these fortune ready SME are always trying to match their products quality and prices with them, but by the time that happens, fortune firms move on to a new level of quality or efficiency. It happens only because of their ability to create knowledge and manage it effectively, which gives them an upper hand. This Knowledge advantage is sustainable because it generates increasing returns and continuing advantages. Our endeavor is also to support Indian SMEs to understand and value the power of information and to use the generated knowledge for establishing their products and services in export markets.
These advisory or consulting services are customized as per the needs of an SME. The process of identification of needs begins by using diagnostic tools in the form of Readiness checkers and audits. Once the SME is selected to be a part of our export support program then we develop a market entry strategy for him as a first advisory package. Later the SME is subjected to an appropriate training program depending on the need gap assessment . The role of consulting or advisory services become very crucial in the last stage of hand holding . In this stage the SME is allocated a coach who in turns ensures that the learning from the training programs are implemented well. The coach remains with the SME till the end of the support program.
Before starting to create and manage knowledge within an SME, it should be seen that the organizational culture really suits it. The senior management people may not be very eager to share their knowledge with their subordinates in order to maintain their influence and importance intact. It is therefore responsibility of management to support the consulting and technical advisory services , without which it would be a total waste of time and money spent. The politics played within the SME is a hindrance, which can hinder the knowledge sharing activities. Hence the top management must ensure a conducive environment for knowledge managing process exists within the firm. For those SMEs which are in existence for long and for which management or technical consulting is a new activity, it is a difficult thing to shed away the traditional ways of carrying business and get started with a new form of sharing based business. For starters, it is an advantage because everything in new for them when they begin.
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